Case Studies
CELLA GOLD MEDIA BY THE NUMBERS
33.6%
Average Increased Following Over 1-Year Period
13.8%
Average Engagement Rate (compared to 2.6% industry average)
60+
Happy Clients
15K+
Pieces of Content Created
"Cella Gold Media is the best, plain and simple."
"Cella Gold Media is the best, plain and simple."
Case Study 1: Lindsay Rothman
Real Estate | Hudson Valley, NY
Where It Started.
Lindsay needed brand consistency, engagement, and a strong social media strategy to position herself as a go-to real estate expert in the Hudson Valley and Westchester markets. She wanted to build recognition within her community and the Compass network while staying top-of-mind with potential clients.
What We Did Together.
With a customized Signature Gold package, we focused on:
+ A strategic mix of Reels + high-quality posts to boost visibility
+ Lifestyle content + stunning listing feautres to showcase her personality mixed with market expertise
+ A consistent posting schedule to keep her brand top-of-mind
+ Community engagement strategies to increase interactions
Results.
+ 20%+ increase in followers (+1.2K new followers)
+ 320K+ total impressions
+ 25.6K profile visitors
+ 6.3K content interactions
+ Named a Top 50 Hudson Valley Influencer by FeedSpot
+ $55.6M in 2024 total sales, with direct leads from social media
Lindsay’s elevated social presence has strengthened her brand, increased her reach, and solidified her reputation as a leading real estate expert in her market.
"Working with Cella Gold Media has completely transformed my brand presence. My content now feels polished, intentional, and aligned with my voice. I’ve received countless compliments from colleagues and have even gained direct business from social media. The strategy, creativity, and execution have been game-changers for my real estate business."
— Lindsay Rothman, Suburban Collective
Case Study 2:
Elliot Small Group
Real Estate | Greater Chicago Area
Where It Started.
Elliot Small Group, a top-performing real estate team in Chicago, struggled with disorganized social media and needed a more strategic, cohesive approach. They wanted to boost engagement, share more personal, video-driven content, and ensure their social media aligned with their business goals.
What We Did Together.
We started with the Signature Gold Package, providing the strategic content creation and support they were missing. As the strategy evolved, they moved to the Essential Gold Package to maintain consistency while refining their approach.
+ Localized content to connect with their specific market
+ Reels and Stories to build a personal, engaging brand
+ Organized content planning to streamline the review process
+ Strategic posting to maintain consistency and drive engagement
Results.
+ 59.5% growth in followers
+ 70K+ content views
+ 4K+ profile visits
+ 10% engagement rate
Elliot Small Group now has a cohesive, engaging social media presence that drives leads and strengthens brand recognition in Chicago.
"We highly recommend CGM! We have been working with their team for several years to fully manage multiple social media accounts for our real estate business. Their service and professionalism are exceptional. They are on the cutting edge of all social media trends and they go above and beyond to help curate content. Each account has a unique message and tone that is reflective of the main account owner. We love having a dedicated local person who helps to manage our accounts. It is so important to have someone invested in helping make your social media shine. Life happens and CGM is helpful when it comes to pivoting for the occasional last-minute adjustment or change. We appreciate our continued relationship with CGM and we highly recommend them to anyone who is looking to elevate their social media management and content!."
— ELLIOT SMALL
Case Study 3:
Endre Boksay
Real Estate | New York City
Where It Started.
Endre Boksay, a longtime client of Cella Gold Media, came to us with an already solid Instagram following of around 7.3k. He was looking to grow his presence and eliminate the stress of content creation. He wanted high-quality, professional content that he didn’t have to worry about creating himself while staying consistent with his social media presence.
What We Did Together.
We started by integrating monthly content shoots into his strategy. Every month, we have a call to discuss the content direction, then conduct a full shoot to create content tailored to his brand. Key strategies included:
+ Monthly content shoots to keep the feed fresh and high-quality
+ Strategic planning and run-of-show meetings to ensure content aligns with Endre's goals
+ Consistent posting with a focus on engagement and growth
Results.
Endre’s social media grew significantly since we began working together:
+ Over 250% increase in followers (from 7.3k to 25.6k+)
+ 15% average engagement rate
+ 675k+ impressions in the last year alone
With the pressure of content creation off his shoulders, Endre has been able to focus on what he does best, while his Instagram success has directly contributed to business growth.
Before Working with Cella Gold Media:
Endre was barely posting on Instagram, missing opportunities to showcase his expertise and connect with potential clients. Without a consistent content plan, his brand visibility and engagement were stagnant, limiting his ability to stand out in a competitive market.
★ ★ ★ ★ ★
After Working with Cella Gold Media:
Now, Endre posts 10-15 times per month with a strategic mix of high-quality content from his monthly shoots.jm His following has grown 250%, his engagement rate is 15%, and his content has reached 675k+ impressions in just the last year. Most importantly, he sees a direct impact on his business—without the stress of managing social media himself.
ARE YOU AS EXCITED AS WE ARE?
