#HASHTAGSTRATEGY: WHAT YOU DON’T KNOW COULD ACTUALLY HURT YOU
HOW TO INCREASE YOUR IMPRESSIONS WITH A SIMPLE HASHTAG STRATEGY
Hashtags - we all know we need them but do we really know the best way to use them and how they’re impacting our engagement rates? You may think placing a few hashtags on your post or story will automatically increase your reach and impressions, but using some hashtags can actually have the opposite effect. We’ll take you through a couple best practices around using hashtags and how you can avoid hurting your reach and impressions.
BANNED HASHTAGS:
Did you know that there’s a list of banned hashtags and using them could keep your post from showing up on the discover page? We didn’t either! This list includes hashtags from #adultlife to #ootd, you can find a master list here, but know it’s constantly changing so keep your eye on it before using new hashtags.
HASHTAG STRATEGY
When you first start out on social media you may think that using any old hashtag on your posts will increase your reach and engagements. While that might be true, you should maximize your time and effort that you put into curating your hashtags. We’ve tried and tested a few hashtag strategies and found this formula to be the most successful:
IF YOU HAVE UNDER 1K FOLLOWERS:
+ 5 HASHTAGS WITH 800K-1M POSTS
+ 20 HASHTAGS WITH 100K-500K POSTS
+ 5 HASHTAGS WITH 20K-50K POSTS
It’s important to remember that these hashtags need to be relevant to the image you are posting and the audience you are targeting.
By following these guidelines you should see an increase in your overall reach and impressions. Be sure to check out your post insights to see the results. Here’s an example from one of our recent posts - 82% (788) of our impressions came from hashtags!
