ENGAGEMENT METRICS TO KEEP IN MIND
INSTAGRAM HAS LOADS OF METRICS, BUT WHICH ONES ARE THE MOST IMPORTANT FOR YOU TO FOCUS ON AS A BUSINESS?
We’re sharing a couple metrics you may not have on top of mind that will provide meaningful insight and give you a clear direction when creating content.
Keep in mind that you want people to take action on your posts and engage in a meaningful way - this is why engagement means so much more than accumulating likes.
SHARES
Keeping track of your posts that get shared the most by your followers gives you insight into what content they are sharing with friends, thus increasing your reach and in turn your overall engagement!
SAVES
On Instagram, you can think of someone saving your post as them “loving” it rather than “liking” it. When your posts are being saved it means that your followers found your content to be so valuable they wanted to save it for future reference.
Find your shares and save in your post insights!
Instagram is constantly evolving and so should your content and strategy - analyze these metrics and adjust your content creation to match your engagement!
