FACEBOOK: BOOSTED POST VS. PAID AD
LET’S GET RIGHT INTO IT…
BOOSTED POSTS ARE THE SIMPLEST WAY TO ADVERTISE ON FACEBOOK - THEY WERE DESIGNED TO BE LESS INTIMIDATING TO SMALL BUSINESSES WHO DON’T KNOW HOW TO OPERATE THE FACEBOOK ADS SYSTEM.
THINK OF BOOSTED POSTS AS THE DIY VERSION OF ADS.
WHEN BOOSTING A POST YOU MAKE 3 CHOICES:
Who you want to reach: You’ll pick a target audience of the type of people you want to connect with - you can also selected your ad to be placed on Instagram while boosting your post.
Your max budget: You’ll tell us exactly how much you want to spend over the course of your entire campaign.
How long you want to run your ad: Once you click boost and your ad is approved, people in your target audience will see your ad in their news feed for the duration you’ve set.
Note: boosted posts are still considered ads because they require budget to be shared with a wider audience and show up as ads on your feed.
If you want audience engagement on your Page or to develop your brand awareness, boosting a post is a great way to maximize visibility and grow your audience.
FACEBOOK ADS CAN BE OPTIMIZED FOR WEBSITE CONVERSIONS, VIDEO VIEWS, SHOP ORDERS, LEAD GENERATIONS AND MORE. THERE ARE MANY ADVERTISING OBJECTIVES TO HELP YOU REACH SPECIFIC BUSINESS GOALS AND THE AUDIENCES YOU CARE ABOUT MOST.
Choose different ad placements: With Facebook Ads, you get the added benefit of choosing placements in Facebook News Feed Side Ads, Messenger Ads, Instagram Stories, Instant Articles and Audience Network.
Use specific ad objectives: Choose an ad objective early on will help you to focus on which campaign type best aligns with your current business goals. Ads Manager lets you choose objectives like store traffic, conversions, and lead generation.
Maintain creative control: Create carousel ads, add specific descriptions and add a call-to-action button that’ll drive more of your audience to take action. *Not available on boosed posts.
Use advanced targeting capabilities: You can use more advanced tools to creative overlapping audience types, lookalike audiences and more.
Ads manager is great for locking in on your desired audience and creating more advanced ad types and campaigns.
Still not sure which is best for your next campaign? We’d be happy to help!
