4 REASONS WHY VIDEO CONTENT IS KEY
VIDEO CONTENT GETS MORE EXPOSURE
If you scroll through your Instagram feed, you are more than likely to see video content pop up almost immediately. Video content has proven to capture a viewer’s attention for a longer period of time than a still image, so for that reason, it typically performs better.
Video = more exposure = more engagement!
2. IT’S A MORE PERSONABLE FORM OF COMMUNICATION
Being real and human with your audience is crucial in being a successful brand. Viewers want to see more than just a product or a pretty image. They want to know who’s behind the business, how it’s created, and the STORY behind it all. If you’re new to video content, don’t feel overwhelmed. It can be as simple as just sitting in front of the camera and talking about how you started your business. Start with the basics, but START. With video, you have the ability to show up and it is a great tool to humanize your brand.
3. SHELF LIFE INCREASES
As mentioned, video content brings A TON of engagement. Along with that, Instagram’s algorithm forces video content to stick around for a longer period of time. When content is consistently being engaged with, it tends to stay relevant, ultimately having a longer lifespan and more people seeing your post!
4. IT CAN BE A DOMINANT SALES TOOL
A lot more can be said through video than a single image. Show off your product in a unique way and evoke emotion that text or a still image cannot.
We know getting in front of a camera can be tough, but we have tons of ways of creating engaging content that will connect with your audience! Video content will take your business to the next level. Need help getting started?